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We need a new word for "computer game". Preferably something short and unpretentious -- I don't want "simulated" this or "immersive electronic experience" that -- but without the baggage of the mental image of a thirteen year old kid playing Super Mario Brothers.
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Looking at the web applications Google is producing, I can comfortably say (and I'm almost never comfortable making technological predictions), that if you develop web applications and you aren't looking today for ways to include techniques like XmlHttpRequest, you're going to end up being beaten by someone who is.