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Nowadays, Microsoft is looking to advertising because their brand is taking a beating from every front, and a clever advertising campaign is what you're supposed to do when you need to shore up your position. But Microsoft's biggest enemy is its own boring ubiquity. If their products spoke for themselves, Microsoft could just get away with buying another Rolling Stones song.
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I've always wondered how this became accepted practice. For decades we've warned people not to use easily guessable passwords—dates of birth, names of children or pets—but somehow this is acceptable for password recovery?
