Apple: Typically Modest

by Charles Miller on October 17, 2003

From the front page of Apple's website today: The blunt art of hyperbole, and how to get everyone talking about you.

Banner text: “Hell Freezes Over. Introducing iTunes for windows. The best Windows app ever.”

Sure, they'll piss people off with that. But when it blows over, is there going to be anyone who isn't going to know iTunes for Windows is out? :)

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