An architectslobby headline on Javablogs pointed out by a co-worker reads:

XML Beans: The Best of Both Worlds

While I haven't read the article it points to, I'm sure I could think up some better headlines:

• XML Beans: Looks great on the proposal.
• XML Beans: Because we didn't have quite enough incompatible XML object serialization formats.
• XML Beans: Two points in buzzword bingo!
• XML Beans: If you start running now, you just might escape.