I was going to say something witty and relevant here, but by the time I'd found the right page to log in and post from, I'd forgotten.
Bugger. Oh well, I'll be banal instead.
Pinned on my semi-cubicle wall, where a Dilbert cartoon should be if I were conforming to stereotype, is a rectangle I cut out of the UDDI[1] specification PDF. The authors of the spec were very careful to distinguish between technical and non-technical users of the service.
The technical users are all wearing propeller beanies.
There is no hope for geeks.
[1] One of my bosses' latest tricks is to answer every question with "SOAP! WSDL! UDDI!" Eventually my curiosity got the better of me and I finally looked up what they meant.