There’s no reason Nintendo’s ad agency couldn’t show a girl playing Mario, they just didn’t. Apparently girls are too busy taking photos of themselves and playing Style Savvy Trendsetters to play a real game.
In response to criticism, Nintendo removed the words “Boys” and “Girls” from the advertisements’ respective titles.
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#1reasonwhy is the Twitter hashtag women in the computer gaming industry used to provide far more than one reason why there aren’t more women in the gaming industry.
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Meanwhile, if there’s a complementary version of this Sunsuper billboard somewhere in Sydney where the girl dreams of being an astronaut, it’s not in any train station I’ve been through.