This Decade in Tech

August 6, 2009 9:14 AM

There are three stories in IT journalism:

  1. New product is set to unseat market leader
  2. Company is about to be bought by another company
  3. Apple might be doing something cool, but we don’t know for sure

All other stories must be spun until they fit one or more of these narratives.

4 Comments

What about

4. {TLA} is going to fundamentally change the way you do business.

In career it has been CRM, ERP, XML, SOA, ALM, and on and on...

You also forgot the Windows or SAP release news, which contains a set of:
Release much awaited/Release not well accepted/{Company} explains why release is fundamental.

True! I like 3.) the most. I really had to lol.

Of the three, the one that I hear the most about is #1, usually with the market leader being Google. As such, I read the other day a small variant:
"New product from Google set to upset everyone else."

Previously: Required?

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