December 3rd, 2008

December 3, 2008 6:45 AM

Happy Birthday to me
Happy Birthday to me
It's still a couple of years before
I can start making that joke again.

Bonus content: the USA franchise of Pret A Manger wins this decade's award for the most worrying overuse of scare-quotes:

this UK-based chain serves up 'wholesome' sandwiches and salads that are a welcome 'change from the norm', 'gracious' counter folk and 'crisp, clean' setups add to the experience, and while a few lament the 'London prices', most say the rates are 'reasonable' given the 'quality'

4 Comments

Wow... that takes overuse of quotes to a whole new level.

...and yet, having eaten in a few of the London stores, I can completely agree that the 'wholesome' sandwiches are indeed 'reasonably' priced given the 'quality'.

Happy Birthday, dearie.

Are those actually scare quotes? They look like they could be pieced together from newspaper reviews or customer comments: certainly "change from the norm" and "gracious" are just odd enough that they might be from a real source rather than just scarequoted by an incompetent copywriter.

Actually, I think that's just a review from the Zagat guide. They piece together little 2 or 3 word quotes from the feedback forms they get, giving the strange sort of review they have here.

It is odd, but blame Zagat, not Pret A Manger.

Comments are no longer being accepted for this blog entry. If you really want to make your voice heard, you can always email me.

Previously: Holiday Snaps

Next: The Death of Christmas