The Blogging Backfire

May 14, 2005 9:50 PM

Featuring employee blogs on your company's website is a very cluetrain thing to do. It exposes the unedited, individual voices that make up your organisation, free from the sanitised, corporate veneer. Generally it makes your company look alive, progressive and interesting.

So what happens when you're a magazine publisher whose founder and CEO has apparently just said "What does ethics have anything to do with professional reporting and journalism?" in a published interview, and the senior editorial staff of one of your magazines has resigned in protest?

Well, the front page of your flagship website looks something like this:

If this sounds like a bit of a cheap shot, it might be because my opinion of this particular publisher was already soured by previous experiences.

Update: An hour later, of course, the offending posts have been excised from the front page. But it was funny while it lasted.

4 Comments

Unedited? Do you seriously think companies let employees write texts that go to the main corporate web site without any kind of editing?

Come on.

Well, I thought the screenshot sort of spoke for itself, but obviously there's some kind of comprehension gap that I didn't anticipate.

Cedric: who edits the editors?

Someone you have to trust. If the editors turn upon you then what can the poor publisher do?

However in this case, for a publisher who is not into ethics, this strangely seems an ethical thing to do :)

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