Pet Web Peeve

February 24, 2004 7:56 AM

The primary purpose of the front page of a website is to introduce a visitor to the site. The front page should leave a visitor with a clear understanding of the purpose of the site, and of what they would expect to find in the rest of the site.

The secondary purpose of the front page of a website is to provide navigation to allow the visitor to visit the other content contained within. Thirdly, the front page provides news: it's a good place to say what's changed recently; what is interesting at this precise moment in time.

Too many websites get 2, mostly get 3, and totally forget about 1. I'm getting more than a little tired of project websites where I have to scan down the left-hand side to find the link that will take me to the page that finally tells me what the damn project is about.

Exercise for the reader: if you have a website for a project or product, forget everything you know about your project and read the front page. After reading, ask yourself "what do I now know about what I'm doing, and what incentive do I have to click on any of the links that will let me find out more?"

1 TrackBacks

Listed below are links to blogs that reference this entry: Pet Web Peeve.

TrackBack URL for this entry: http://fishbowl.pastiche.org/mt-tb.cgi/481

Navigation is a tricky and complex subject for web sites. But that first page, the home page, that is the most important page in the entire site. It is what motivates many people to delve deeper into the site. Hence, the home page of necessity needs...

Read More

3 Comments

Mmm, tasty, tasty mystery meat navigation.

What drives me _really_ crazy are websites that don't tell you anywhere on their whole damn site. Perhaps I'm supposed to install the bloody thing before finding out.

I particularly liked Cory Doctorow's Eastern Standard Tribe site. Lots about how you could download it; nothing telling you about the book, or why you should bother. It's probably something sci-fi, I suppose, but how can you tell?

Comments are no longer being accepted for this blog entry. If you really want to make your voice heard, you can always email me.

Previously: Error Message of the Day

Next: A Little Harsh?